Small Business To Go Affiliate Program Policies

All Small Business To Go Affiliates are required to complete agreement and remain in compliance with these terms. This list contains everything you need to know to be a Small Business To Go affiliate, including resources, recommendations, and some fun legal stuff.

If you’re not yet part of the Small Business To Go Affiliate Program, you can apply here.

If you ever need anything else or have questions, feel free to reach out to the team at

Last Modified: January 26, 2024


1. Commission rate: Available commissions are set forth as standard of 10% in perpetuity for as long as the customer remains actively subscribed to Small Business To Go services. 10% will be reflected as a discount on customer services (if current customer) before being paid out. Commissions may be based on either purchase or signup (not both), and purchase commissions may be calculated based on monthly or annual purchases at the rates set forth.

2. Limitations:

a. For purchase commissions, you will receive commission for the first purchase made by a new customer who is not in an active sales process with us at the time of the affiliate link click.

b. The customer needs to be an active customer for the locking period of 1 month.

c. Commissions will still be counted if a user starts on one domain and then signs up or purchases on another Small Business To Go domain.

d. Affiliate links may rely on cookies to track referrals. Therefore if cookies get cleared, we may not be able to track these events.

e. Cookie windows are stated in the Affiliate Tool.

f. Only affiliate links can be used to track referrals. Incorrect use of affiliate links will cause inability to track referrals.

g. Fraudulent or stolen attribution is a non payable event. If we suspect fraud (for example, if we see that signups are all from the same city or IP address) we may require you to prove that the referrals are valid.

There are a number of other limitations that may result in commission not being paid – we encourage you to read the Affiliate Program Agreement for more information on this.

3. Upgrades/downgrades: You do not receive additional commission if a customer upgrades to a higher tiered product in the future. If a customer downgrades, you will receive the commission associated with that downgrade.

4. Attribution: In the event a single customer clicks two different affiliate links, the last affiliate gets the credit. We do, however, reserve the right to modify this in certain circumstances. 

Promoting Small Business To Go

1. Small Business To Go branding

Do: Follow our Content Usage Guidelines here.

Do Not: Use false or misleading statements on the benefits of using Small Business To Go (e.g. “Get rich quick with Small Business To Go”). Do not modify or adjust the Small Business To Go wordmark or logo in any sort of marketing material you might create, including the creation of any visual badges or dual-logo lockups.

2. What to call yourself

As we have multiple ways to partner with Small Business To Go and several ways to reference those relationships, here are some guidelines around what you can and cannot call yourself within the Small Business To Go Affiliate Program.

Do: Say you’re a “Small Business To Go Affiliate” or “Affiliate Marketer” or “Small Business To Go Referrer”.

Do Not: Refer to yourself as a Partner or that you’ve “partnered with Small Business To Go.” This includes press releases, references in videos, listings on your website, or in any other marketing material you may be using.

3. Buying ads

You will not purchase ads that direct to your site(s) or through an affiliate link that could be considered as competing with Small Business To Go’s own advertising, including, but not limited to, our branded keywords. If running ads, you need to direct the ad to your own website (and not to Small Business To or a standalone landing page).

Policies that don’t fit into the other buckets

  1. Survey participation: We would encourage you to participate in any affiliate-specific NPS surveys, industry surveys, marketing surveys, etc. as we request.
  2. Sharing placements: When requested, you’ll share the places you’ve used your affiliate link. This includes, but is not limited to, links, screenshots, and email sends.
  3. Purchasing Small Business To Go yourself: One of the benefits of the Affiliate Program is we don’t require you to purchase Small Business To Go products. Though if you decide to purchase, we require that you do not use your own affiliate link.
  4. FTC disclosure: You must be FTC compliant and disclose in a clear way before the affiliate link that you will receive commission if someone clicks through and purchases.